For the week of October 19 – 25, 2015, U.S. brands and properties captured more than 61.7 million social actions (retweets and favorites on tweets posted by brands) on Twitter. Powered by Shareablee data, the top brand on Twitter for each respective industry is shown in the ranking below. Billboard (Media Publisher) topped the ranking with more than 600,700 Twitter actions, followed by the New York Mets (Sports) with more than 475,500 actions. Tweets regarding Justin Bieber’s new single ‘Sorry’ scored four of Billboard’s top five tweets, and One Direction’s ‘Perfect’ track scored the top tweet for the media publisher. The New York Mets’ tweets announcing that the team had reached the World Series with #MetsWin, as well as its joint contest with Delta, captured the most retweets and favorites for the team.
Nike (Retail) scored the highest actions per tweet, averaging over 22 thousand retweets and favorites per Twitter tweet published during the week of October 19 – 25, 2015. Of the top performing brands, Nike also saw the highest growth in Twitter actions over the previous week with a 11,214% spike in engagement from tweets featuring the brand’s real-life self-lacing shoes commemorating Back to the Future Day on October 21st.
i Total actions include all post-level retweets and favorites.
ii Total content includes all tweets posted by each brand across Twitter.
iii Actions per tweet is a calculation of the average number of post-level actions received, every time content is published.
iv Total followers includes the number of Twitter followers for each brand as of October 25, 2015.
v Unique Engaged Audience references the number of unique individuals who engaged with the brand on Twitter.